Written by Isabel's Place


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7 Jun, 2022

Are you struggling to maintain your Blonde hair and keep tones in tune??

Create the Perfect Icy Blonde or Cold Brunette – Think Milkshake

Milkshake presents five shades dedicated to hair that tends to have warm tones to obtain cool/neutral color tones, ideal for your clients who want neutral or cool hair color, reducing the unwanted yellow/orange and brassy melanin that comes through as residual pigments and result in unwanted warm tones in the hair.

Ice cold maintenance range for clients – help them keep their color cool.

Icy Blonde Shampoo and Conditioner – Ideal for very light blonde or platinum blond hair.

The special black pigment contained within the new milk_shake® icy blonde range:

  • neutralizes and counteracts unwanted yellow/orange or brassy tones in blonde hair
  • gives delicate ash tones to very light blonde hair or platinum blonde hair
  • prolongs the effects of grey or silver toners

This range is specifically designed for blonde hair with active ingredients to enhance the natural beauty of hair, leaving it soft and shiny, with icy fresh cool tones, keeping color fresh between services. 

Each carefully selected ingredient works together to create manageable, silky, shiny hair full of youthful life and long-lasting color. The sweet and evocative grape fragrance makes application a pure joy. 

Cold brunette shampoo and conditioner – ideal for natural or color-treated brown, light brown or dark blonde hair.

The blue pigments contained in the new milk_shake® cold brunette range:

  • counteract red/orange tones in brown hair
  • remove unwanted warm tones
  • make cool toning treatments last longer

The active ingredients enhance the natural beauty of the hair leaving it soft and shiny, removing yellow and red tones, resulting in cool shine and healthy hair. Our formulation uses only ingredients chosen for their nourishing, conditioning and fortifying actions, all creating manageable, silky, shiny hair.

All with a sweet and enveloping sugar fragrance making application for both you and your client sheer deliciousness.



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